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(% of Hispanic population in each group)
Data is from the April 2017 Simmons Research "Fall 2016 National Consumer Study." 26,019 US adult consumers, including 6,964 Hispanics, were surveyed during October 26, 2015-November 30, 2016. Phase 1 consisted of either a telephone placement interview or a mail-based recruitment questionnaire to obtain the household's participation in the survey. Phase 2 involved mailing self-administered survey booklets to eligible household members.
How Interested Are US Internet Users in Using AR* and VR While Shopping? (% of respondents, by demographic, June 2019)
Which Select Activities Have US Smart Speaker Owners Done on Their Smart Speakers? (% of respondents, by demographic, June 2019)
How Interested Are US Internet Users in Using Visual Search* Retail Shopping Technology? (% of respondents, by demographic, June 2019)
How Interested Are US Internet Users in Making Purchases Using Smart Speakers? (% of respondents, by demographic, June 2019)
Which 3 Technology Trends Will Offer the Biggest Opportunity to the Customer Service Department of Businesses Worldwide by 2020? (% of respondents, by region)
Q2 2019 Digital Video Trends: TV and Digital Video Upfront Ad Spending Remains Strong
Found in Translation: How AI Is Helping Marketers Extend Global and Local Reach
How Voice Assistants Will Become More Significant for Seniors
The Mistakes Marketers Make with Web Push Notifications
Average Time Spent with Media in Canada
Average Time Spent with Media in Germany