US Grocery Buyers Who Purchase Groceries Digitally, by Percent of Groceries Purchased Digitally, May 2016 (% of respondents) - eMarketer
« Return to Mobile Website

Newsletters Sign-Up

Schedule a Demo

Does My Company Subscribe?

eMarketer Chart

US Grocery Buyers Who Purchase Groceries Digitally, by Percent of Groceries Purchased Digitally, May 2016 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    TrendSource

  • Methodology:

    Data is from the June 2016 TrendSource "Grocery Consumer Insights Study." 3,004 grocery buyers in North America were surveyed online during April 18-May 1, 2016. Respondents were from Canada (2.0%), Puerto Rico (0.3%) and the US (97.6%). 75% of respondents were female, 23% were male and 1% responded that they do not gender identify. Respondents were ages 18-20 (1%), 21-30 (29%), 31-40 (22%), 41-50 (18%), 51-60 (16%) and 61+ (14%). Respondents identified their race/ethnicity as Asian or Pacific Islander (3%), black (13%), Hispanic (5%), Native American or Alaskan native (1%) and white (74%). Respondents identified their household income as under $25K (16%), $25,001-$40K (25%), $40,001-$70K (30%), $70,001-$100K (19%) and $100,001+ (11%). TrendSource is a market research consulting firm specializing in consumer insights solutions.

What do I get with eMarketer PRO?

Related charts in eMarketer PRO:

Preferred Retail Ecommerce Sites Among US Teens, Spring 2018 (% of respondents) CHART PRO

US Retail Ecommerce Metrics, Q4 2016 & Q4 2017 CHART PRO

2017 US Holiday Season Retail Ecommerce Sales, by Shopping Period (billions and % change) CHART PRO

US Retail Mcommerce Sales Share, Q1 2016-Q4 2017 (% of total retail ecommerce sales) CHART PRO

Retail Ecommerce Sales in Brazil, 2011-2017 (billions of Brazilian reals and % change) CHART PRO