Schedule a Demo
Does My Company Subscribe?
(millions and % change)
Data is from April 2016 Kantar Media figures, which are based on the Kantar Media Stradegy™ multimedia ad expenditure database. Digital expenditures for desktop display, search and online video advertising were excluded. Mobile ad formats are also specifically excluded. Figures are based on the Kantar Media Stradegy™ multimedia ad expenditure database across all measured media, including: Network TV ( 5 networks); Spot TV (747 stations in 125 DMAs); Cable TV ( 76 networks); Syndication TV; Hispanic Network TV (5 networks); Consumer Magazines (163 publications); Business-to-Business Magazines (240 publications); Sunday Magazines (8 publications); Local Magazines (25 publications); Hispanic Magazines (11 publications); Local Newspapers (134 publications); National Newspapers (3 publications); Hispanic Newspapers (38 publications); Local Radio (687 stations in 36 markets); Hispanic Local Radio (83 stations in 24 markets); Network Radio; National Spot Radio (205 markets); and Outdoor (185 markets); Cinema. Figures do not include public service (PSA) or house advertising. Cable TV figures are based on 71 English language networks and do not include any Hispanic cable networks. Spot TV figures are based on 667 English language stations and do not include any Hispanic stations. Spanish Language TV includes 5 Hispanic broadcast networks, 5 Hispanic cable networks and 80 local Hispanic TV stations. Magazine Platform figures only reflect print editions of publications. Sunday Magazines: PIB Data: ®Copyright 2015 by Magazine Publishers of America Inc. All rights reserved. Newspaper Platform figures only reflect print editions of publications. Radio Platform figures only reflect commercial spot sales.
Channels/Tactics with the Greatest Opportunity for Advertising in 2018 According to UK Brands vs. Agencies (% of respondents)
Data-Driven Use Cases that Will Occupy Their Attention in 2018 According to US Senior Marketing Professionals (% of respondents)
General Marketing Topics or Developments that Will Command the Most Attention in 2018 According to US Senior Marketing Professionals (% of respondents)
Actions Taken by Mobile Ad Executives Worldwide in Response to Concerns About the Amount of Mobile Ad Fraud, Oct 2017 (% of respondents)
Primary Method Used by US Digital Publishers to Sell Digital Media Inventory, Summer 2017 (% of respondents)
Digital Ad Pricing StatPack: Programmatic Display CPMs and Pricing Trends for 2018
General Data Protection Regulation (GDPR): What Companies Need to Know Now
Why Few Publishers Build Data Businesses
For Ad Buyers, a Tale of Two Identity Graphs Emerges in 2018
People Believe Ads Are Becoming More Intrusive
Web Browsers Reject About Two-Thirds of Cookies