US Email Marketing Performance Benchmarks: Open and Conversion Share, by Device, Q4 2015 (% of total among campaigns analyzed by Movable Ink) - eMarketer
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US Email Marketing Performance Benchmarks: Open and Conversion Share, by Device, Q4 2015 (% of total among campaigns analyzed by Movable Ink)

Chart Profile

  • Measurement:

    (% of total among campaigns analyzed by Movable Ink)

  • Data Covered:

  • Source:

    Movable Ink

  • Methodology:

    Data is from the February 2016 Movable Ink "US Consumer Device Preference Report: 2015 Year in Review." Data is based on Movable Ink's contextual marketing platform, which includes more than 300 brands from the financial, media, retail, telecom and travel industries. Data was measured in the US during January 1-December 31, 2015 and accounted for 6.03 billion email opens across the country. Because determining email opens requires images to load, the percentages for some devices might be over- or underrepresented.

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