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(% of total among campaigns analyzed by Movable Ink)
Data is from the February 2016 Movable Ink "US Consumer Device Preference Report: 2015 Year in Review." Data is based on Movable Ink's contextual marketing platform, which includes more than 300 brands from the financial, media, retail, telecom and travel industries. Data was measured in the US during January 1-December 31, 2015 and accounted for 6.03 billion email opens across the country. Because determining email opens requires images to load, the percentages for some devices might be over- or underrepresented.
US Holiday Season* Retail Ecommerce Site Visit Share, by Referral Channel, 2017 (% of total)
IT Spending Priorities According to US Senior IT Professionals, Jan 2018 (% of respondents)
Effective vs. Difficult Channels Used for Account-Based Marketing According to Marketers Worldwide, Jan 2018 (% of respondents)
US Internet Users' Preferred Channels for Receiving Personalized Experiences from Digital Retailers, April 2017 (% of respondents)
Channels Used by US Marketers to Personalize Content Based on Age, Sep 2017 (% of respondents)
Email Marketing Benchmarks 2017: Metrics Steady as Data Creates Better Context and Relevance
B2B Personalization: Delivering One-to-One Experiences to Buyers
Will Blockchain Blow Up Digital Advertising Paradigms?
Cybersecurity Isn’t Just an IT Problem—It’s Also a Marketing Problem
Data Feed: January 18, 2018
China's Subscription OTT Video Market Is Booming