US Email Marketing Benchmarks: Desktop vs. Mobile* Click, Order and Revenue Share, Q2 2015 & Q2 2016 (% of total among campaigns analyzed by Yesmail) - eMarketer
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US Email Marketing Benchmarks: Desktop vs. Mobile* Click, Order and Revenue Share, Q2 2015 & Q2 2016 (% of total among campaigns analyzed by Yesmail)

Chart Profile

  • Measurement:

    (% of total among campaigns analyzed by Yesmail)

  • Data Covered:

  • Source:

    Yes Lifecycle Marketing

  • Methodology:

    Data is from the August 2016 Yesmail report titled "Q2 2016 Email Marketing Compass: Day of the Week Email Performance." Data is based on 7 billion emails sent by Yesmail clients during Q2 2016. 90% of clients were US-based. Yesmail has a clients within various industries, including automotive, B2B, consumer services, consumer packaged goods, entertainment, financial services, hospitality/travel, insurance, publishing, retail and technology. A large share of clients are retail-focused. Yesmail is an email marketing platform.

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