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(among impressions analyzed by Integral Ad Science)
Integral Ad Science
Data is from the April 2019 Integral Ad Science "H2 Media Quality Report: US." The report is based on 715 billion impressions worldwide in 13 countries during H2 2018. Impressions in the US were 422 billion. Impressions include display and video ads found on desktop/laptop and mobile (excludes tablet) in browsers and apps. Integral Ad Science is an ad verification company.
What Is the Best Metric for Valuing Ads Across Media for US Agencies and Marketers? (% of respondents, May 2019)
Top 3 KPIs Tracked by US Direct-to-Consumer Brands for TV Ads, Jan 1, 2018-March 31, 2019
Length of TV Ads for US Direct-to-Consumer Brands, Jan 1, 2018-March 31, 2019
Response Rate to TV Ads for US Direct-to-Consumer Brands, by Ad Length, Jan 1, 2018-March 31, 2019
How Much of US TV Advertisers' TV Ad Spending Is Data-Enabled*? (% of total, 2018-2020)
The Brand-Agency Relationship: Streamlining with In-House Teams and Flexible Engagement Models
Customer Experience 2019 (Part 2)—Personalization and Data-Driven Experiences: The Building Blocks of a Better Customer Experience (A 4-Part Series)
How Advertisers Are Navigating Changing Auction Dynamics
How GroupM Utilizes Supply Path Optimization
How Brands Streamline Their Agency Partnerships
Verizon, Chobani and Trunk Club Execs on the Challenges and Successes of Operating In-House Agencies