US Display and Video Ad Performance Metrics: Viewability Rate, by Purchase Method and Device, H2 2018 (among impressions analyzed by Integral Ad Science) - eMarketer

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US Display and Video Ad Performance Metrics: Viewability Rate, by Purchase Method and Device, H2 2018 (among impressions analyzed by Integral Ad Science)

US Display and Video Ad Performance Metrics: Viewability Rate, by Purchase Method and Device, H2 2018 (among impressions analyzed by Integral Ad Science)

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  • Measurement:

    (among impressions analyzed by Integral Ad Science)

  • Data Covered:

  • Source:

    Integral Ad Science

  • Methodology:

    Data is from the April 2019 Integral Ad Science "H2 Media Quality Report: US." The report is based on 715 billion impressions worldwide in 13 countries during H2 2018. Impressions in the US were 422 billion. Impressions include display and video ads found on desktop/laptop and mobile (excludes tablet) in browsers and apps. Integral Ad Science is an ad verification company.

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