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Does My Company Subscribe?
(% of respondents)
Data is from the April 2017 Mux "2017 Video Streaming Perceptions Report." 1,035 US digital video viewers ages 18-44 were surveyed online during Q1 2017. Respondents indicated that they watched at least 1 hour of digital video each month. Mux is a video analytics firm.
Extent to Which Having Access to Original Content Convinced US Internet Users to Subscribe to Netflix, May 2017 (% of respondents)
US Digital Ad Spending, by Format, 2017 & 2018 (billions, % change and % of total)
Digital Video Ad Benchmarks in Europe and the US: Ad View Share, by Content Format, Q1 2017 (% of total ads served by FreeWheel)
US Digital Video Ad Benchmarks: Pre-Roll vs. Mid-Roll Completion Rates, by Content Type, Q1 2017 (among ads served by FreeWheel)
Digital Video Ad Benchmarks in Europe and the US: Ad View Share, by Device/Channel, Q1 2017 (% of total ads served by FreeWheel)
Q2 2017 Digital Video Trends: Monetization, Audience, Platforms and Content
US SVOD and Linear OTT Services: Pay TV Alternatives Come into Focus
Out-Stream Video Creates Shareable, Measureable Storytelling Opportunities
Absolut on Facebook’s Video Ad Strategy: ‘Time Will Tell’
Creative Remains a Challenge on Mobile Video
More Spending on Social Video Ads Is Planned