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(% of respondents)
Data is from the April 2017 Mux "2017 Video Streaming Perceptions Report." 1,035 US digital video viewers ages 18-44 were surveyed online during Q1 2017. Respondents indicated that they watched at least 1 hour of digital video each month. Mux is a video analytics firm.
Usage of Facebook Live Video Among US Facebook Users, Jan 2017 (% of respondents)
Leading Reasons that US Mother YouTube Viewers Watch YouTube Videos, Sep 2016 (% of respondents)
US Mothers Who Use YouTube to Watch Videos/Listen to Music, by Timeframe, 2016 & 2017 (% of respondents)
US Digital Video Viewers' Attitudes Toward TV/Digital Video Ads, 2015 & 2017 (% of respondents)
Level of Attention that US Multidevice Users Pay to Devices While Viewing Traditional TV vs. Digital Video*, by Device, March 2017 (% of respondents)
US SVOD and Linear OTT Services: Pay TV Alternatives Come into Focus
Q1 2017 Digital Video Trends: Monetization, Audience, Platforms and Content
Mobile App, Video Ad Fraud Continue to Plague Buyers and Sellers
Absolut on Facebook’s Video Ad Strategy: ‘Time Will Tell’
In a Study of 'Interruptiveness,' Pre-Roll Comes Out on Top
Consumers Weigh Digital Video Ad Experience Against TV