Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Bazaarvoice | Research Now SSI
Data is from the April 2018 Bazaarvoice report titled "Get personalization right or risk driving shoppers away" conducted by Research Now SSI. Over 1,000 US digital shoppers ages 18+ were surveyed online in January 2018. Respondents self-identified as having digitally shopped in the past month for products in apparel and accessories, auto parts and accessories, health and beauty, home improvement and sporting goods.
Internet Users Who Have Seen an Ad or Received an Email that Contained Personal Info They Never Shared with that Brand, Nov 2018 (% of respondents)
What Causes US Internet Users to Distrust a Brand Most When Providing Their Personal Info? (% of respondents, Nov 2018)
What Tools/Channels Do Retailers in North America Use to Acquire Customers? (% of respondents, Nov 2018)
Do Retailers in North America Use Influencers? (% of respondents, Nov 2018)
Are US Internet Users Comfortable with Nonhuman Customer Service Interactions*? (% of respondents, by age, Sep 2018)
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Consumers Say Brands Ask for Too Much Information
Many People Feel They Lack Control Over Their Personal Data