US Digital Shoppers Who Have Experienced a Personalized* Homepage on a Retail Site, by Product Category, Jan 2018 (% of respondents) - eMarketer
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US Digital Shoppers Who Have Experienced a Personalized* Homepage on a Retail Site, by Product Category, Jan 2018 (% of respondents)

US Digital Shoppers Who Have Experienced a Personalized* Homepage on a Retail Site, by Product Category, Jan 2018 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Bazaarvoice | Research Now SSI

  • Methodology:

    Data is from the April 2018 Bazaarvoice report titled "Get personalization right or risk driving shoppers away" conducted by Research Now SSI. Over 1,000 US digital shoppers ages 18+ were surveyed online in January 2018. Respondents self-identified as having digitally shopped in the past month for products in apparel and accessories, auto parts and accessories, health and beauty, home improvement and sporting goods.

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