US Digital Shoppers Who Believe that Digital Ads Are Properly Targeted to Their Interests, by Demographic, June 2015 (% of respondents in each group) - eMarketer
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US Digital Shoppers Who Believe that Digital Ads Are Properly Targeted to Their Interests, by Demographic, June 2015 (% of respondents in each group)

Chart Profile

  • Measurement:

    (% of respondents in each group)

  • Data Covered:

  • Source:

    Adadyn | Morar Consulting

  • Methodology:

    Data is from July 2015 Adadyn survey titled "Online Ads" conducted by Morar Consulting (formerly Redshift Research). 1,000 US internet users ages 18+ were surveyed online during June 2015. Respondents had pre-identified as digital shoppers. The margin of error is +/-3.1 percentage points. Adadyn is a self-serve ad technology platform.

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