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(billions and % change)
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
UK Ad Spending Share, by Media, 2015-2019 (% of total)
UK Ad and Marketing Spending, by Media, 2015-2019 (millions of £)
UK Ad and Marketing Spending Growth, by Media, 2015-2019 (% change)
US Total Media Ad and Marketing Spending, by Media/Segment, 2014-2020 (billions and % change)
US Total Media Ad Spending, by Media, 2017 (billions and % change vs. prior year)
US B2B Digital Advertising: An eMarketer Forecast, and Three Factors Affecting Growth
US Ad Spending 2018: Updated Forecast for Digital and Traditional Media Ad Spending
Dell’s Lessons for B2B Digital Advertisers
How Header Bidding Is Moving Into Apps
Dell's Lessons for B2B Digital Advertisers
Mobile Ad Spending to Surpass All Traditional Media Combined by 2020