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Data is from the December 2016 Magna Global "Global Advertising Revenue Forecasts" as cited in press release. The forecast is based on media owners' advertising revenues in the US and worldwide established through financial analysis of media companies' government reports, local market expertise, public filings and trade association data. The report monitors media suppliers' revenues in 73 markets, including all major countries, representing 95% of the world's economy. Magna Global is the strategic global media unit of IPG Mediabrands.
Data-Driven Use Cases that Will Occupy Their Attention in 2018 According to US Senior Marketing Professionals (% of respondents)
General Marketing Topics or Developments that Will Command the Most Attention in 2018 According to US Senior Marketing Professionals (% of respondents)
Actions Taken by Mobile Ad Executives Worldwide in Response to Concerns About the Amount of Mobile Ad Fraud, Oct 2017 (% of respondents)
Primary Method Used by US Digital Publishers to Sell Digital Media Inventory, Summer 2017 (% of respondents)
Requirements for Participating in Guaranteed-Revenue Contracts According to US Digital Publishers, Summer 2017 (% of respondents)
General Data Protection Regulation (GDPR): What Companies Need to Know Now
US B2B Digital Advertising: An eMarketer Forecast, and Three Factors Affecting Growth
Why Few Publishers Build Data Businesses
For Ad Buyers, a Tale of Two Identity Graphs Emerges in 2018
Half of Marketers Want Stricter Viewability Standards
Most Marketers Are Integrating Data Across Their Tech Stacks