US Digital Ad Spending, by Format, 2016 & 2017 (billions, % change and % of total) - eMarketer
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US Digital Ad Spending, by Format, 2016 & 2017 (billions, % change and % of total)

US Digital Ad Spending, by Format, 2016 & 2017 (billions, % change and % of total)

Chart Profile

  • Measurement:

    (billions, % change and % of total)

  • Data Covered:

  • Source:

    Magna Global

  • Methodology:

    Data is from the December 2016 Magna Global "Global Advertising Revenue Forecasts" as cited in press release. The forecast is based on media owners' advertising revenues in the US and worldwide established through financial analysis of media companies' government reports, local market expertise, public filings and trade association data. The report monitors media suppliers' revenues in 73 markets, including all major countries, representing 95% of the world's economy. Magna Global is the strategic global media unit of IPG Mediabrands.

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