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Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.
Most Important Mobile Apps According to US Internet Users, by Demographic, Q2 2017 (% of respondents in each group)
Most Important Mobile Apps Among US Internet Users, by Gender, Q2 2017 (% of respondents in each group)
Timeframe in Which US Internet Users Last Used Snapchat, by Demographic, Aug 2017 (% of respondents)
US Millennial Snapchat User Penetration, by Age, June 2014-June 2017 (% of smartphone app users in each group)
Frequency with Which US Millennial Internet Users Use Instagram, Q1 2016-Q3 2017 (% of respondents)
US Teens and Their Smartphones: The All-Purpose Device for Liking, Snapping, Ad Avoiding, Shopping and More
US Hispanics 2016: Who They Are, What They're Doing on Digital and Ad Spending to Reach Them
Marketing to US Hispanics: Moving Past the Misconceptions
Marketers' Roundtable: How Snapchat Compares to TV as an Advertising Channel
From Facebook to 'Finstagram,' Teens Have Distinct Reasons for Using Each Social App
Young Millennials Are All About Snapchat