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Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.
Demographic Profile of US Light, Medium and Heavy Digital Shoppers, Dec 2017 (% of total)
Demographic Profile of US Facebook Users, 2018 (% of social network users in each group)
Actions Taken After Receiving a Promotional Email According to US Internet Users, by Demographic, Nov 2017 (% of respondents in each group)
Effect that Artificial Intelligence (AI)* Will Have on How People Live and Work According to US Consumers, by Demographic, Oct 2017 (% of respondents in each group)
Internet Users in Great Britain Who Are Aware of the General Data Protection Regulation (GDPR), by Demographic, Jan 2018 (% of respondents in each group)
US Social StatPack: Usage and Ad Spending for 2016-2020
UK Mobile Payments: After a Slow Start in a Competitive Space, Some Signs of Progress
How Location Data Improves Targeting, Measurement for Connected TV and OTT Advertising
Investing in the Right Measurement Tools Makes a Big Business Impact
Data Feed: February 2, 2018
Data Feed: February 1, 2018