Plans & Pricing
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(% of total)
Data is from a September 2016 Viamedia analysis as cited in press release. Data was drawn from political advertising purchased and served by Viamedia from 60+ multichannel video programming distributors (MVPDS) of various sizes in 70+ US markets (including Arizona, Florida, Georgia, Nebraska, Nevada, North Carolina, Ohio, Pennsylvania and Wisconsin) during Jan-Aug 2016. Viamedia is a cable TV ad management company.
2018 Holiday Season Digital Ad Spending Allocation According to US Retail Digital Advertising Decision-Makers, by Platform/Network (% of total)
US Programmatic Digital Video Ad Spending Share, by Device, 2018 & 2020 (% of total programmatic video)
US Programmatic Digital Video Ad Spending, 2016-2020 (billions, % change and % of total digital video ad spending)
US Programmatic Digital Display Ad Spending, 2016-2020 (billions, % change and % of total digital display ad spending*)
US Mobile Programmatic Display Ad Spending, by Transaction Method, 2016-2020 (billions, % change and % total mobile programmatic display ad spending)
US Ad Spending 2018: Updated Forecast for Digital and Traditional Media Ad Spending
US Video Ad Spending 2018: Updated Forecast Methodology and New Social Video Ad Revenue Estimates
How Header Bidding Is Moving Into Apps
Marketers' Roundtable: What Channels Are Driving Ad Spending to Digital in Germany
Mobile Ad Spending to Surpass All Traditional Media Combined by 2020
Video Swells to 25% of US Digital Ad Spending