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(% of respondents)
Data is from the July 2016 CompTIA report titled "Internet of Things Insights and Opportunities." 512 US business and IT executives were surveyed online during May-June 2016. Respondents were end-users/customers in the AMTUC (agriculture, mining, transportation, utilities and construction), government, hospitality, healthcare manufacturing and retail sectors.
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
Factors that US Senior Marketers Consider When Selecting an Ad/Marketing Software Vendor, Oct 2017 (% of respondents)
US Senior Marketers Who See Dollars from Traditional IT Budget Reallocated to Ad/Marketing Budget due to Digital, Oct 2017 (% of respondents)
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