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Acxiom | Phocuswright
Data is from the April 2017 Acxiom report titled "Expectations vs. Experience: Are Travel Suppliers Hitting the Mark?" in partnership with Phocuswright. 3,311 US internet users ages 20-75 were surveyed online during March 10-15, 2017. Respondents were business (n=1,694) and leisure (n=1,617) travelers. Respondents had taken at least 1 leisure or business trip at least 75 miles from home that included paid lodging or air travel; booked a car rental, cruise, flight or hotel; and played an active role in planning their leisure trips in the past 12 months. The margin of error is +/-1.7 percentage points at the 95% confidence level.
US B2B Marketers Who Use Content Marketing, by Industry, Sep 2017 (% of respondents)
US B2B Marketers Who Are Increasing Their Content Marketing Efforts, by Industry, Sep 2017 (% of respondents)
Average Household Christmas Spending in North America and Select Countries in Western Europe, by Product/Service Category, 2017
Top 10 US Industries, Ranked by Out-of-Home Ad Spending, Q3 2016 & Q3 2017 (millions, % change and % of total)
Top 10 US Industries, Ranked by Out-of-Home Ad Spending, Jan-Sep 2016 & Jan-Sep 2017 (millions, % change and % of total)
Digital Ad Spending Benchmarks by Industry 2017: The Complete eMarketer Series
Digital Ad Spending Benchmarks by Industry: H2 2016 Update to the Complete eMarketer Series
How Ecommerce Will Become Even More Like Social Media
Closing Stores Means Abercrombie & Fitch Can Prioritize the Omnichannel Experience
US Travelers Are Heavy Users of Loyalty Programs
Smartphones Lead Mobile Bookings for Hotel, Flights