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National Retail Federation (NRF) | Prosper Insights & Analytics
Data is from the July 2018 National Retail Federation (NRF) "Back to Class 2018: Top trends for Back-to-School and College Shopping" conducted by Prosper Insights & Analytics. 7,320 US internet users ages 18+ were surveyed online during June 29-July 8, 2018. The margin of error is +/-1.2 percentage points.
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