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Data is from the October 2015 EverString "2015 State of Predictive Marketing Survey Report." 527 US senior B2B marketing professionals were surveyed during August-September 2015. Respondents came from various company sizes, ranging from small to large. Their job titles were director-level or higher marketing and advertising professionals. EverString is a predictive analytics software company.
US Digital Ad Performance Metrics: Google AdWords Search vs. Display Network CTR and CPC, by Industry, Aug 2017-Jan 2018 (among WordStream clients)
B2B Ecommerce Trends in 2018 According to US Senior Decision-Makers (% of respondents)
Types of Sales Content Used by B2B* Marketing and Sales Leaders in North America, Dec 2017 (% of respondents)
Primary Method Used to Distribute Sales Content According to B2B* Marketing and Sales Leaders in North America, Dec 2017 (% of respondents)
Importance of Sales Content to Closing Sales According to B2B* Marketing and Sales Leaders in North America, Dec 2017 (% of respondents)
B2B Ecommerce 2018: Transforming Buying and Selling
B2B Content Marketing 2018: As Usage Nears Saturation, Still Lots of Room for Improvement
How B2Bs Can Dive Into Digital Commerce, but Stay Human
B2B Customer Loyalty Can Boost Ecommerce Sales
Data Feed: April 18, 2018
What Marketers Prioritize When Choosing DMPs