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(% of respondents)
Data is from the October 2016 Annuitas "2016 B2B Enterprise Demand Generation Survey." More than 120 B2B enterprise marketers mostly from the US and from a variety of industries were surveyed from May-September 2016. Respondents were all from companies with annual revenues of $250 million or more and identified their company's annual revenues as $250 million-$500 million (17.7%), $500 million-$749 million (10.6%), $750 million-$999 million (5.3%), $1 billion-$5 billion (31.9%) and $5 billion+ (34.5%). Respondents were from B2B companies (79.6%) and a mix of B2B and B2C companies (20.4%). Respondents identified the number of employees at their company as less than 500 employees (2.7%), 500-900 employees (8.8%), 1,000-2,000 employees (12.4%), 2,000-5,000 employees (17.7%) and 5,000+ employees (58.4%). Annuitas is a B2B demand generation company.
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