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(% of companies analyzed)
Data is from the November 2016 Gorilla Group "Gorilla Group B2B Ecommerce Benchmarking Report." Data was collected from 78 US-based wholesale distributors and brand manufacturers from the 2015 Internet Retailer B2B 300, as well as a sampling of Gorilla Group clients, during July-August 2016. The report is a collection of publicly available data taken from each company's website. All data was collected by multiple sources and then cross-verified to ensure accuracy as of the time of collection. Gorilla Group is an ecommerce solutions provider.
Areas in Which B2B Marketers in North America Are Most Interested in Using Artificial Intelligence to Support Their Marketing Strategy, Q1 2018 (% of respondents)
Extent to Which B2B Marketers in North America Understand the Differences Between Artificial Intelligence, Machine Learning and Predictive Modeling, Q1 2018 (% of respondents)
Expectations of Artificial Intelligence Among B2B Marketers in North America, Q1 2018 (% of respondents)
US Total Media Ad and Marketing Spending, by Media/Segment, 2014-2020 (billions and % change)
Current and Expected Usage of Artificial Intelligence (AI) for Procurement and Supply Chain Processes According to Decision-Makers in Western Europe and the US, May 2018 (% of respondents)
B2B Marketing Data: Capturing and Managing Data for Actionable Insights
B2B Ecommerce 2018: Transforming Buying and Selling
What's Holding B2Bs Back from More Advanced Data Management
Marketers’ Roundtable: Your Data-Driven Marketing Is Only as Strong as the Tech Stack That Supports It
Why Marketers Struggle to Define Artificial Intelligence
The Right Data Management Strategy Allows for Better B2B Campaign Execution