US Agency and Marketing Professionals' Level of Understanding of Header Bidding, Jan 2017 (% of respondents) - eMarketer
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US Agency and Marketing Professionals' Level of Understanding of Header Bidding, Jan 2017 (% of respondents)

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  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Advertiser Perceptions | Videology

  • Methodology:

    Data is from the April 2017 Advertiser Perceptions "Omnibus Study: January 2017" as cited in "Videology Knowledge Lab: Header Bidding" commissioned by Videology. 312 US agency (60%) and marketing (40%) professionals involved in media brand selection decisions from various industries were surveyed in January 2017. Respondents were sourced from the Advertiser Perceptions Media Decision-Maker Database and third-party databases as needed, and all respondents have plans to spend on national advertising in the next 12 months. Respondents identified their job title as director/supervisor (40%), manager/planner or buyer (15%) and VP and above (46%). Videology is a software provider for converged TV and video advertising.

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