Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Advertiser Perceptions | Videology
Data is from the April 2017 Advertiser Perceptions "Omnibus Study: January 2017" as cited in "Videology Knowledge Lab: Header Bidding" commissioned by Videology. 312 US agency (60%) and marketing (40%) professionals involved in media brand selection decisions from various industries were surveyed in January 2017. Respondents were sourced from the Advertiser Perceptions Media Decision-Maker Database and third-party databases as needed, and all respondents have plans to spend on national advertising in the next 12 months. Respondents identified their job title as director/supervisor (40%), manager/planner or buyer (15%) and VP and above (46%). Videology is a software provider for converged TV and video advertising.
Factors Influencing How Companies Allocate Media Budgets According to Senior Marketing Professionals Worldwide, Aug 2018 (% of respondents)
US Programmatic Digital Video Ad Spending Share, by Device, 2018 & 2020 (% of total programmatic video)
US Programmatic Digital Video Ad Spending, 2016-2020 (billions, % change and % of total digital video ad spending)
US Programmatic Digital Display Ad Spending, by Transaction Method, 2016-2020 (billions, % change and % of total programmatic digital display ad spending)
US Real-Time Bidding (RTB) Digital Display Ad Spending, by Segment, 2016-2020 (billions, % change and % of total RTB digital display ad spending)
US Video Ad Spending 2018: Updated Forecast Methodology and New Social Video Ad Revenue Estimates
US Programmatic Ad Spending Forecast Update 2018: Video Powers Significant Growth Through 2020
How Header Bidding Is Moving Into Apps
What Brands Want from In-App Programmatic Advertising
First-Price Auctions Are Driving Up Ad Prices
Five Charts: Why Users Are Fed Up With Digital Ads