Plans & Pricing
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Advertiser Perceptions | Videology
Data is from the April 2017 Advertiser Perceptions "Omnibus Study: January 2017" as cited in "Videology Knowledge Lab: Header Bidding" commissioned by Videology. 312 US agency (60%) and marketing (40%) professionals involved in media brand selection decisions from various industries were surveyed in January 2017. Respondents were sourced from the Advertiser Perceptions Media Decision-Maker Database and third-party databases as needed, and all respondents have plans to spend on national advertising in the next 12 months. Respondents identified their job title as director/supervisor (40%), manager/planner or buyer (15%) and VP and above (46%). Videology is a software provider for converged TV and video advertising.
Do US Agencies and Marketers Expect to See a Marketing Spend Increase in 2019? (% of respondents)
Which of the Following Do US Agencies and Marketers Consider to Be Important to Measure? (% of respondents, Dec 2018)
What Is the Most Important Factor for Marketing Professionals Worldwide When Creating a Content-Led Campaign? (% of respondents, Dec 2018)
How Do Marketing Professionals Worldwide Expect Content-Driven Marketing to Change in the Next Two Years? (% of respondents, Dec 2018)
What Is/Are the Most Common Issues that Clients of US Agencies Have with Data/Analytics? (% of respondents, Oct 2018)
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