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Advertiser Perceptions | Videology
Data is from the April 2017 Advertiser Perceptions "Omnibus Study: January 2017" as cited in "Videology Knowledge Lab: Header Bidding" commissioned by Videology. 312 US agency (60%) and marketing (40%) professionals involved in media brand selection decisions from various industries were surveyed in January 2017. Respondents were sourced from the Advertiser Perceptions Media Decision-Maker Database and third-party databases as needed, and all respondents have plans to spend on national advertising in the next 12 months. Respondents identified their job title as director/supervisor (40%), manager/planner or buyer (15%) and VP and above (46%). Videology is a software provider for converged TV and video advertising.
Channels/Tactics with the Greatest Opportunity for Advertising in 2018 According to UK Brands vs. Agencies (% of respondents)
Data-Driven Use Cases that Will Occupy Their Attention in 2018 According to US Senior Marketing Professionals (% of respondents)
General Marketing Topics or Developments that Will Command the Most Attention in 2018 According to US Senior Marketing Professionals (% of respondents)
Actions Taken by Mobile Ad Executives Worldwide in Response to Concerns About the Amount of Mobile Ad Fraud, Oct 2017 (% of respondents)
Primary Method Used by US Digital Publishers to Sell Digital Media Inventory, Summer 2017 (% of respondents)
Digital Ad Pricing StatPack: Programmatic Display CPMs and Pricing Trends for 2018
General Data Protection Regulation (GDPR): What Companies Need to Know Now
Why Few Publishers Build Data Businesses
For Ad Buyers, a Tale of Two Identity Graphs Emerges in 2018
People Believe Ads Are Becoming More Intrusive
Web Browsers Reject About Two-Thirds of Cookies