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(millions and % of smartphone users)
Estimates are based on the analysis of the market presence of major mobile payment players; estimates from other research firms; and consumer smartphone, mobile payment adoption and retail spending trends.
Number of In-Store Retailers Where US Internet Users Shop Weekly, by Age, Aug 2017 (% of respondents in each group)
Number of Items Purchased from a Shopping Mall by US Millennial Internet Users in 2017* (% of respondents)
Frequency with Which US Millennial Internet Users Use Coupons When Shopping Digitally vs. In-Store, Nov 2017 (% of respondents)
US Internet Users Who Have Downloaded a Restaurant Mobile App, by Age, 2016 & 2017 (% of respondents of each group)
Frequency with Which US Internet Users Ages 18-44 Shop Digitally, Nov 2017 (% of respondents)
The Digital Lives of US Kids: Mapping Their Distinctive Highs and Lows
10 Key Digital Trends for 2018: Our Predictions for What Will Matter to Marketers
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