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Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; reported subscriber numbers from major pay TV providers; the growth trajectory of major video sites; and country-specific demographic and socioeconomic factors.
Primary TV/Digital Video Service Used by US Internet Users, Nov 2017 (% of respondents)
US Internet Users Who Primarily View TV/Digital Video Live vs. On-Demand, by Age, Nov 2017 (% of respondents in each group)
Average Time Spent per Day Watching TV/Digital Video According to US Internet Users, Nov 2017 (% of respondents)
Devices Used by US Internet Users to Watch TV/Movies, Nov 2017 (% of respondents)
Weekly Time Spent with Select Media/Devices Among US Consumers, Q2 2017 (hrs:min)
Q4 2017 Digital Video Trends: Monetization, Audience, Platforms and Content
The Digital Lives of US Kids: Mapping Their Distinctive Highs and Lows
How Location Data Improves Targeting, Measurement for Connected TV and OTT Advertising
What Ad Buyers Want from Programmatic Connected TV vs. OTT
Getting Consumers' Attention Across Every Screen They Have at Home
Navigating the Challenges of Connected TV and OTT Advertising