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(billions, % change and % of TV ad spending)
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
Average Daily Time Spent with Select Media/Devices Among US Consumers, Q1 2015, Q1 2016 & Q1 2017 (hrs:mins)
Weekly Time Spent with Select Media/Devices Among US Consumers, by Age, Q1 2017 (hrs:mins)
Weekly Time Spent with Select Media/Devices Among US Children and Teens, by Age, Q1 2017 (hrs:mins)
Weekly Time Spent with Select Media/Devices Among US Consumers, by Race/Ethnicity, Q1 2017 (hrs:mins)
US Monthly Users of Select Media/Devices, Q1 2017 (millions)
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