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Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends; estimates from other research firms; company releases; data from benchmark sources; consumer media consumption trends; and consumer device usage trends.
Top 10 US Insurance Sites, Ranked by Total Traffic, H1 2017 (millions and % of total*)
Average Daily Time Spent on the Top 3 US Insurance Apps, H1 2017 (mins:secs)
Average Daily Time Spent on the Top 3 US Banking Apps, H1 2017 (mins:secs)
Average Time Spent per Day with Major Media by US Adults, 2017 (hrs:mins)
Desktop Display Ad Benchmarks in Select Countries: Brand Risk Rate, H1 2017 (among impressions analyzed by Integral Ad Science)
US Ad Spending: eMarketer's Updated Estimates and Forecast for 2017
Search Marketing 2017: Marketers Seek Out Consumer Intent as Device Habits Evolve
Pinterest Uses Search Advertising to Stand Out in the Social Media Space
For Ringly, Email Content Plays a Big Role in Customer Retention
Listen In: How One Marketer Keeps Email Marketing Fresh
What's the Most Annoying Thing About Email Marketing?