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Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends; estimates from other research firms; company releases; data from benchmark sources; consumer media consumption trends; and consumer device usage trends.
Primary Reason that US Internet Users Leave Online Reviews, Jan 2017 (% of respondents)
US Internet Users Who Use Digital Video Services/Devices, by Age, March 2017 (% of respondents in each group)
Ways in Which US Marketers Repurpose Influencer Content After Campaigns, Feb 2017 (% of respondents)
US Internet Users Who Trust Ads, March 2014 & March 2017 (% of respondents)
Leading Platforms Used for Influencer Campaigns According to US Marketers, Feb 2017 (% of respondents)
US Native Digital Display Advertising Forecast: Social Dollars Drive the Market—for Now
US Ad Spending: The eMarketer Forecast for 2017
CMO One-to-One: Chobani’s Culture—Creative and Agile
Programmatic Creative Gives popchips More Bang for Their Buck
For Marketers, a Brand Safety Wake-Up Call
What to Watch? The Range of Choices Is Staggering