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(% of internet users)
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends; estimates from other research firms; company releases; data from benchmark sources; consumer media consumption trends; and consumer device usage trends.
Most Influential Type of Visual Content When Shopping Digitally According to US Internet Users, July 2017 (% of respondents)
Level of Influence of Social Media Content on Purchase Decisions According to US Internet Users, July 2017 (% of respondents)
Challenging Marketing Initiatives According to UK/US Retail Marketers, March 2017 (% of respondents)
Barriers to Adopting Artificial Intelligence (AI) According to UK/US Retail Marketers, March 2017 (% of respondents)
UK/US Retail Marketers Who Plan to Use Artificial Intelligence/Machine Learning in 2017 (% of respondents)
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