Plans & Pricing
Does My Company Subscribe?
(% of internet users)
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends; estimates from other research firms; company releases; data from benchmark sources; consumer media consumption trends; and consumer device usage trends.
Factors Influencing How Companies Allocate Media Budgets According to Senior Marketing Professionals Worldwide, Aug 2018 (% of respondents)
US Programmatic Digital Video Ad Spending Share, by Device, 2018 & 2020 (% of total programmatic video)
US Programmatic Digital Video Ad Spending, 2016-2020 (billions, % change and % of total digital video ad spending)
US Programmatic Digital Display Ad Spending, by Transaction Method, 2016-2020 (billions, % change and % of total programmatic digital display ad spending)
US Real-Time Bidding (RTB) Digital Display Ad Spending, by Segment, 2016-2020 (billions, % change and % of total RTB digital display ad spending)
US Programmatic Ad Spending Forecast Update 2018: Video Powers Significant Growth Through 2020
Augmented Reality Marketing and Advertising 2018: Adding Virtual Value to the Real World
How Header Bidding Is Moving Into Apps
What Brands Want from In-App Programmatic Advertising
Video Swells to 25% of US Digital Ad Spending
Advertisers Have Mixed Confidence in Blockchain