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Data is from the July 2016 Appboy report titled "The Appboy Emoji Study: The Rise and Rise of Emoji Marketing." 540 UK/US mobile phone users ages 14+ (69% from the US and 31% from the UK) were surveyed online in June 2016. Additionally, Appboy analyzed data from 250 apps and 6 billion Android and iOS push and email messages sent during June 2015-June 2016. Appboy is a provider of mobile app engagement marketing services.
Devices Used for Digital Purchases by UK Digital Buyers, 2014-2017 (% of respondents)
Branded Mobile Content Benchmarks in Select Countries: Average Time Spent, CTR and Share of Clicks, Q3 2017 (among impressions analyzed by Polar)
UK: Internet User Metrics, 2017
Primary Device Used by Internet Users in Select Countries to Access the Internet, April 2017 (% of respondents)
Number of Connected Devices Currently Used by Adults in Select Countries, April 2017 (% of respondents)
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