UK/US Mobile Phone Users' Primary Attitude Toward Brands Using Emojis in Messages, June 2016 (% of respondents) - eMarketer
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UK/US Mobile Phone Users' Primary Attitude Toward Brands Using Emojis in Messages, June 2016 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Appboy

  • Methodology:

    Data is from the July 2016 Appboy report titled "The Appboy Emoji Study: The Rise and Rise of Emoji Marketing." 540 UK/US mobile phone users ages 14+ (69% from the US and 31% from the UK) were surveyed online in June 2016. Additionally, Appboy analyzed data from 250 apps and 6 billion Android and iOS push and email messages sent during June 2015-June 2016. Appboy is a provider of mobile app engagement marketing services.

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