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(millions of £ and % change vs. prior year)
Advertising Association (AA) - UK | Warc
Data is from the April 2017 Advertising Association (AA) - UK and Warc "The Advertising Association/Warc Expenditure Report," a quarterly review of ad spending across all major UK media. Newspaper data is from AA/Warc's quarterly survey of all national newspapers and regional newspaper data collated in conjunction with the News Media Association. Magazine statistics are from Warc's panels. Data for other media channels is compiled in conjunction with UK industry trade bodies such as the Internet Advertising Bureau UK (IAB UK), Outsmart, Radiocentre and the Royal Mail. All data is net of discounts and includes agency commission, but excludes production costs.
Channels/Tactics with the Greatest Opportunity for Advertising in 2018 According to UK Brands vs. Agencies (% of respondents)
Data-Driven Use Cases that Will Occupy Their Attention in 2018 According to US Senior Marketing Professionals (% of respondents)
General Marketing Topics or Developments that Will Command the Most Attention in 2018 According to US Senior Marketing Professionals (% of respondents)
Actions Taken by Mobile Ad Executives Worldwide in Response to Concerns About the Amount of Mobile Ad Fraud, Oct 2017 (% of respondents)
Primary Method Used by US Digital Publishers to Sell Digital Media Inventory, Summer 2017 (% of respondents)
Digital Ad Pricing StatPack: Programmatic Display CPMs and Pricing Trends for 2018
General Data Protection Regulation (GDPR): What Companies Need to Know Now
Why Few Publishers Build Data Businesses
For Ad Buyers, a Tale of Two Identity Graphs Emerges in 2018
People Believe Ads Are Becoming More Intrusive
Web Browsers Reject About Two-Thirds of Cookies