Plans & Pricing
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Advertising Association (AA) - UK | Warc
Data is from the July 2017 Advertising Association (AA) - UK and Warc "The Advertising Association/Warc Expenditure Report," a quarterly review of ad spending across all major UK media. Newspaper data is from AA/Warc's quarterly survey of all national newspapers and regional newspaper data collated in conjunction with the News Media Association. Magazine statistics are from Warc's panels. Data for other media channels is compiled in conjunction with UK industry trade bodies such as the Internet Advertising Bureau UK (IAB UK), Outsmart, Radiocentre and the Royal Mail. All data is net of discounts and includes agency commission, but excludes production costs.
Primary Way in Which Their Programmatic and Direct Media Buying Teams Operate According to US Digital Media Buying Decision-Makers, May 2018 (% of respondents)
UK Senior Ad Buyers/Planners Who Agree that GDPR Will Lead to Less Programmatic Ad Spending, May 2018 (% of respondents)
UK Digital Display Ad Spending Share, by Format and Purchase Method, 2017 (% of total)
Channels/Tactics with the Greatest Opportunity for Advertising in 2018 According to UK Brands vs. Agencies (% of respondents)
US Advertisers and Agency Professionals Who Believe They Will Stop Using RFP Buys in the Future, Feb 2018 (% of respondents)
Digital Ad Pricing StatPack: Programmatic Display CPMs and Pricing Trends for 2018
General Data Protection Regulation (GDPR): What Companies Need to Know Now
The Next Battle for Brand Safety Is in the Comment Section
How Advertisers Are Reorganizing Around Programmatic
Fear of the Duopoly Remains Strong for Advertisers
Ad Agencies Are Breaking Down Programmatic Silos