UK Total Media Ad Spending, by Media, 2016-2018 (millions of £ and % change) - eMarketer
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UK Total Media Ad Spending, by Media, 2016-2018 (millions of £ and % change)

UK Total Media Ad Spending, by Media, 2016-2018 (millions of £ and % change)

Chart Profile

  • Measurement:

    (millions of £ and % change)

  • Data Covered:

  • Source:

    Advertising Association (AA) - UK | Warc

  • Methodology:

    Data is from the July 2017 Advertising Association (AA) - UK and Warc "The Advertising Association/Warc Expenditure Report," a quarterly review of ad spending across all major UK media. Newspaper data is from AA/Warc's quarterly survey of all national newspapers and regional newspaper data collated in conjunction with the News Media Association. Magazine statistics are from Warc's panels. Data for other media channels is compiled in conjunction with UK industry trade bodies such as the Internet Advertising Bureau UK (IAB UK), Outsmart, Radiocentre and the Royal Mail. All data is net of discounts and includes agency commission, but excludes production costs.

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