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(% of population)
Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends and demographic adoption trends.
UK Digital Buyers Who Use Facebook vs. Are Interested in Shopping via Facebook, by Age, May 2017 (% of respondents in each group)
Young Adult Internet Users in Select Countries Who Communicate More Digitally* vs. In-Person, Sep 2017 (% of respondents)
Digital Activities in Great Britain, Q3 2017 (% of population)
Demographic Profile of Social Network Users in Great Britain, Q3 2017 (% of population in each group)
Social Media Platforms Used by UK Internet Users, by Age, Sep 2017 (% of respondents in each group)
Global Social Media StatPack: Platforms, Users and Devices
Marketing to Millennials in France, Germany and the UK: Behavioral Insights and Marketer Trends
Marketing in the UK: Finding Value in Consumer Habits with Mobile Video
Influencer Marketing and Advertising Can Coexist on Instagram
Twitter Eyed for UK In-Stream Video Ad Rollout
Is UK Millennials' Dominance of Social Media Fading?