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(% of population)
Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends and demographic adoption trends.
Media Consumption Metrics Among Millennials vs. Total Adults in Great Britain, by Media, April 2017 (hrs:mins and % reach)
Preferred Way in Which UK Internet Users Discover Digital News Content, April 2017 (% of respondents)
Most Important Mobile Apps Among UK Internet Users, Q2 2017 (% of respondents)
Leading Mobile App Categories Used by UK Internet Users, Q2 2017 (% of respondents)
Most Important Mobile Apps Among UK Internet Users, by Demographic, Q2 2017 (% of respondents in each group)
Marketing to Millennials in France, Germany and the UK: Behavioral Insights and Marketer Trends
Millennials in France, Germany and the UK: Digital and Nondigital Consumer Trends for 2017
Marketing in the UK: Finding Value in Consumer Habits with Mobile Video
Influencer Marketing and Advertising Can Coexist on Instagram
BBC Dominates UK Market for Desktop News Consumers
Twitter Feels the Heat in UK Over Response to Abusive Posts