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BPI (The British Recorded Music Industry)
Data is from the April 2017 BPI (The British Recorded Music Industry) data as cited in press release. Trade income data was based on a survey of BPI's record label members and supplemented with Official Charts Company market share data to account for labels who are not BPI members. The figures were verified against data collected by the International Federation of the Phonographic Industry (IFPI).
Effectiveness of Their Organization's Approach to Celebrity/Influencer Marketing According to UK and US Marketing Specialists, Sep 2017 (% of respondents)
Tactics for Which UK and US Marketing Specialists Use Celebrities/Influencers in Their Marketing Strategies, by Level of Importance, Sep 2017 (% of respondents)
Information that UK and US Marketing Specialists Find Most Useful When Identifying Celebrities/Influencers for Collaboration, Sep 2017 (% of respondents)
Types of Celebrities/Influencers with Whom UK and US Marketing Specialists Have Worked, Sep 2017 (% of respondents)
Tools/Metrics Used by UK and US Marketing Specialists to Measure ROI of Celebrity or Influencer Campaigns, Sep 2017 (% of respondents)
UK Digital Video and TV 2017: Who's Watching, How They're Watching and What It Means for Marketers
Global Digital Ad Spending 2016: A Country-by-Country Look by Industry
UK Millennials Are Device-Agnostic
When One Screen Is No Longer Enough
Sharp Growth in Connected TV Ad Spend Seen for EU-5 Markets
The Number of Podcast Listeners in the UK Keeps Inching Up