UK Marketers' Primary Concern About the General Data Protection Regulation (GDPR), Oct 2017 (% of respondents) - eMarketer

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UK Marketers' Primary Concern About the General Data Protection Regulation (GDPR), Oct 2017 (% of respondents)

UK Marketers' Primary Concern About the General Data Protection Regulation (GDPR), Oct 2017 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Direct Marketing Association UK (DMA UK)

  • Methodology:

    Data is from the October 2017 Direct Marketing Association UK (DMA UK) report titled "GDPR and you: 2017 chapter four." 197 UK marketers were surveyed online during August-September 2017. Respondents identified their type of business as B2B (43.6%), B2C (20.5%) and both B2B and B2C (35.9%). Respondents also identified themselves as DMA members (27.7%), IDM members (9.6%), nonmembers (54.2%) and don't know (8.4%). All information is correct as of October 2017.

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