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Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends and demographic adoption trends.
Devices Used for Digital Purchases by UK Digital Buyers, 2014-2017 (% of respondents)
Branded Mobile Content Benchmarks in Select Countries: Average Time Spent, CTR and Share of Clicks, Q3 2017 (among impressions analyzed by Polar)
UK: Internet User Metrics, 2017
Number of Connected Devices Currently Used by Adults in Select Countries, April 2017 (% of respondents)
Primary Device Used by Internet Users in Select Countries to Access the Internet, April 2017 (% of respondents)
UK Digital Out-of-Home Advertising: Growing Revenues and Growing Potential
UK Digital Users: eMarketer's Updated Estimates for 2017
Marketers' Roundtable: Why UK Consumers Use Ad Blockers and How the Industry Is Fighting Back
Marketing in the UK: Finding Value in Consumer Habits with Mobile Video
UK Internet Usage Forecast: More Mature, More Mobile
eMarketer Update Shows UK Digital Usage Still Growing