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(among impressions measured by Meetrics)
Data is from the July 2017 Meetrics report titled "Viewability Benchmarks" as cited in press release. Data is based on billions of digital display ad impressions served on desktop, smartphone and tablet devices in Europe measured quarterly. Impressions triggered by fraudulent activities were excluded from the benchmarks. Meetrics is an ad verification company.
How Important Is Reducing the Number of Vendors/Partners They Work with to Brand Marketers in Europe and the US? (% of respondents, Spring 2018)
On What Advertising Channels Do Marketers Worldwide Run Holiday Season Ads? (% of respondents, 2017 & 2018)
Brand Marketers in Europe and the US Who Believe Walled Gardens Do Not Provide Enough Insight to Make Comparisons with Other Channels/Partners, Spring 2018 (% of respondents)
Brand Marketers in Europe and the US Who Believe Walled Gardens Don't Give Them Enough Inventory Transparency, Spring 2018 (% of respondents)
What New Ad Opportunities Are Marketers Worldwide Including in Their 2018 Holiday Season Advertising? (% of respondents)
Demanding a Better Ad Experience: Why One in Four Internet Users Say No to Ads
Dynamic Creative and Digital Storytelling: Mastery of Data Management Allows Campaigns to Get More Sophisticated
How Advertisers Are Navigating Changing Auction Dynamics
How GroupM Utilizes Supply Path Optimization
How Advertisers Can Wield Data Exhaust
Inertia Prevents Marketers from Re-Evaluating Their Spend