Types of Personal/Identity-Related Data Used for Personalization Purposes According to Marketers Worldwide, June 2015 (% of respondents) - eMarketer

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Types of Personal/Identity-Related Data Used for Personalization Purposes According to Marketers Worldwide, June 2015 (% of respondents)

Types of Personal/Identity-Related Data Used for Personalization Purposes According to Marketers Worldwide, June 2015 (% of respondents)

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  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    VentureBeat

  • Methodology:

    Data is from the July 2015 VB Insight report titled "Identity and Marketing: Capturing, Unifying and Using Customer Data to Drive Revenue Growth." 506 marketers worldwide were surveyed during April 23-June 14, 2015. 57% of respondents were from the US with the rest primarily from Australia, Canada and the UK. Respondents were from B2B (43%), B2C (31%) and a combination of B2B and B2C companies (25%). Respondents identified their company size as less than 50 employees (50%), between 50-250 employees (19%), between 251-1,000 employees (14%), between 1,001-5,000 employees (7%), between 5,001-20,000 employees (4%) and more than 20,000 employees (5%). VB Insight is the research arm of VentureBeat.

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