Schedule a Demo
Does My Company Subscribe?
(% of respondents)
Fieldworks | Visual Media Research Institute
Data is from the September 2017 Fieldworks and Visual Media Research Institute "2017 State of Video-on-Demand (VOD) Viewers Survey" as cited in press release. 6,956 internet users ages 13-69 in Japan were surveyed online during June 28-July 2, 2016. Fieldworks is a Japan-based full-service marketing service providers for the TV, movie and DVD industry. Visual Media Research Institute is a Japan-based research firm that focuses on the video industry.
Average Daily Time Spent with TV, Paid* Video-on-Demand (VOD) and Free** VOD Among Internet Users in Japan, by User Type, July 2017 (minutes)
Free* vs. Paid** Video-on-Demand (VOD) Service User Penetration in Japan, Aug 2015-July 2017 (% of internet users)
Top 10 Paid Video-on-Demand (VOD) Services Used by Paid VOD Viewers in Japan, July 2017 (% of respondents)
Awareness of Select Types of Paid Video-on-Demand Services Among Internet Users in Japan, July 2017 (% of respondents)
Platforms Used by Digital Video Viewers in Japan to View Free Video-on-Demand (VOD) Content, June 2017 (% of respondents)
Asia-Pacific Time Spent with Media: China, Japan, South Korea and India Estimates and Forecasts for 2013–2018
Global Video Platforms: A Country-by-Country Review of Digital Video Usage
Traditional TV Still Rules Video in Japan
Marketers in Japan: 'Shorten Those Video Ads'