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Leading Channels/Platforms Used for Mobile Advertising According to Marketers/Media Agency Professionals in China, 2017 & 2018 (% of respondents)
Mobile Display Ad Benchmarks Worldwide: Video vs. Nonvideo CPM, CPC and Cost per Install (CPI)*, Q2 2016 (among campaigns analyzed by Kenshoo)
Apps/Channels that Are Important for Mobile Video According to Mobile Marketing and Agency Professionals Worldwide, June 2017 (% of respondents)
Likelihood that US Mobile Gamers Would Watch a Video Ad to Earn In-App Content*, April 2017 (% of respondents)
10 Key Digital Trends for 2017: Our Predictions for What Will—and Won't—Happen Next Year
US Social Trends for 2017: eMarketer's Predictions for Attribution, Live Streaming, Messaging, Influencer Marketing and More
How Header Bidding Is Moving Into Apps
What Brands Want from In-App Programmatic Advertising
Playable Ads: The Next Big Thing for Mobile Advertising?
Mobile Marketing Trends Roundup 2018