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Demand Gen Report (DGR)
Data is from the August 2015 Demand Gen Report (DGR), "2015 Lead Nurturing Benchmark Study: Aligning Nurture Programs To The Buyer's Journey" sponsored by Oracle Marketing Cloud. 235 primarily US-based B2B marketers were surveyed in July 2015. 48% of respondents came from companies with revenues of $25 million or more, 15% from companies with $500 million or more, and the remainder were fairly evenly distributed across other company sizes. Respondents identified their industry as business services (10%), financial services (6%), healthcare (2%), manufacturing (6%), media/internet (4%), professional services (12%), publishing (2%), tech/enterprise IT (47%) and other (10%).
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
Factors that US Senior Marketers Consider When Selecting an Ad/Marketing Software Vendor, Oct 2017 (% of respondents)
US Senior Marketers Who See Dollars from Traditional IT Budget Reallocated to Ad/Marketing Budget due to Digital, Oct 2017 (% of respondents)
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