Types of Lead Nurturing Campaigns Currently Used by US* B2B Marketers, July 2015 (% of respondents) - eMarketer
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Types of Lead Nurturing Campaigns Currently Used by US* B2B Marketers, July 2015 (% of respondents)

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  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Demand Gen Report (DGR)

  • Methodology:

    Data is from the August 2015 Demand Gen Report (DGR), "2015 Lead Nurturing Benchmark Study: Aligning Nurture Programs To The Buyer's Journey" sponsored by Oracle Marketing Cloud. 235 primarily US-based B2B marketers were surveyed in July 2015. 48% of respondents came from companies with revenues of $25 million or more, 15% from companies with $500 million or more, and the remainder were fairly evenly distributed across other company sizes. Respondents identified their industry as business services (10%), financial services (6%), healthcare (2%), manufacturing (6%), media/internet (4%), professional services (12%), publishing (2%), tech/enterprise IT (47%) and other (10%).

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