Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Demand Gen Report (DGR)
Data is from the August 2015 Demand Gen Report (DGR), "2015 Lead Nurturing Benchmark Study: Aligning Nurture Programs To The Buyer's Journey" sponsored by Oracle Marketing Cloud. 235 primarily US-based B2B marketers were surveyed in July 2015. 48% of respondents came from companies with revenues of $25 million or more, 15% from companies with $500 million or more, and the remainder were fairly evenly distributed across other company sizes. Respondents identified their industry as business services (10%), financial services (6%), healthcare (2%), manufacturing (6%), media/internet (4%), professional services (12%), publishing (2%), tech/enterprise IT (47%) and other (10%).
Type of Ads/Marketing for Digital Disruptor Brands* that US Internet Users Remember Most, May 2018 (% of respondents)
Reasons that the GDPR Is Important According to UK Internet Users, May 2018 (% of respondents)
Concerns that Internet Users in Select Countries in Western Europe Have About Using Voice Assistants*, Nov 2017 (% of respondents)
Criteria that Influence US Ad/Marketing Professionals to Purchase from a Data Management Platform (DMP), Jan 2018 (index*)
Expected Change in US SMB Ad Spending, by Media/Format, Jan 2018 (% of respondents)
General Data Protection Regulation (GDPR): What Companies Need to Know Now
Artificial Intelligence for Marketers: The Future Is Already Here
Why DSPs Are Applying AI to Programmatic Bidding
Nokia Dives into Virtual Reality Advertising with ‘Healthier Together’ Campaign
What Marketers Prioritize When Choosing DMPs
Melding Marketing and Ad Tech a Challenge for B2C Companies