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Ascend2 | netFactor
Data is from the September 2017 Ascend2 report titled "B2B Lead Generation to Increase Conversions: Strategies and Tactics to Optimize Performance" sponsored by netFactor. 116 B2B marketers worldwide were surveyed in September 2017. Respondents identified their role as nonmanagement (11%), owner/partner/CxO (47%) and VP/director/manager (42%). Respondents identified the number of employees at their company as fewer than 50 (40%), 50-500 (32%) and more than 500 (28%).
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
Factors that US Senior Marketers Consider When Selecting an Ad/Marketing Software Vendor, Oct 2017 (% of respondents)
US Senior Marketers Who See Dollars from Traditional IT Budget Reallocated to Ad/Marketing Budget due to Digital, Oct 2017 (% of respondents)
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