Types of Digital Forms that Generate Leads with the Highest Customer Conversion Rate According to B2B Marketers Worldwide, Sep 2017 (% of respondents) - eMarketer
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Types of Digital Forms that Generate Leads with the Highest Customer Conversion Rate According to B2B Marketers Worldwide, Sep 2017 (% of respondents)

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  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Ascend2 | netFactor

  • Methodology:

    Data is from the September 2017 Ascend2 report titled "B2B Lead Generation to Increase Conversions: Strategies and Tactics to Optimize Performance" sponsored by netFactor. 116 B2B marketers worldwide were surveyed in September 2017. Respondents identified their role as nonmanagement (11%), owner/partner/CxO (47%) and VP/director/manager (42%). Respondents identified the number of employees at their company as fewer than 50 (40%), 50-500 (32%) and more than 500 (28%).

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