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Ascend2 | netFactor
Data is from the September 2017 Ascend2 report titled "B2B Lead Generation to Increase Conversions: Strategies and Tactics to Optimize Performance" sponsored by netFactor. 116 B2B marketers worldwide were surveyed in September 2017. Respondents identified their role as nonmanagement (11%), owner/partner/CxO (47%) and VP/director/manager (42%). Respondents identified the number of employees at their company as fewer than 50 (40%), 50-500 (32%) and more than 500 (28%).
Methods Used by Industrial Marketers Worldwide to Measure the Success of Their Marketing Initiatives, March 2017 (% of respondents)
Content Marketing Maturity According to Industrial Marketers Worldwide, March 2017 (% of respondents)
Marketing Channels/Tactics Used by Industrial Marketers Worldwide in 2017 (% of respondents)
Important Sales Channels for Their Industry According to Senior B2B Executives Worldwide*, Q2 2017 (% of respondents)
Channels Used by Senior B2B Executives Worldwide* to Sell Their Products, Q2 2017 (% of respondents)
B2B Personalization: Delivering One-to-One Experiences to Buyers
B2B Mobile Marketing and Advertising 2017: Chasing the Ever-More Mobile Buyer
For Marketers, Digital Transformation Isn't About Chasing the Next Channel
What Will Happen to the 30-Second TV Spot in 2017
Dell's Lessons for B2B Digital Advertisers
Why Lead Generation Matters to B2B Marketers