Plans & Pricing
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(% of respondents)
Ascend2 | netFactor
Data is from the September 2017 Ascend2 report titled "B2B Lead Generation to Increase Conversions: Strategies and Tactics to Optimize Performance" sponsored by netFactor. 116 B2B marketers worldwide were surveyed in September 2017. Respondents identified their role as nonmanagement (11%), owner/partner/CxO (47%) and VP/director/manager (42%). Respondents identified the number of employees at their company as fewer than 50 (40%), 50-500 (32%) and more than 500 (28%).
What Metrics Do B2B and B2C Companies Worldwide Use to Measure ROI? (% of respondents, April 2019)
How Are US B2B Marketers Measuring Marketing Campaigns at the Middle of the Funnel that Are Designed to Accelerate Leads? (% of respondents, May 2019)
Attitudes of B2B Marketers* Worldwide Toward Their Lead Generation Activities, March 2019 (% of respondents in each group)
Proportion of Total Sales that Comes from Leads Generated Online According to B2B Marketers* Worldwide, March 2019 (% of respondents in each group)
Biggest Challenges for Lead Generation According to B2B Marketers* Worldwide, 2017 & 2019 (% of respondents)
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The Data to Drive Your B2B Omnichannel Experiences May Be Closer Than You Think | Sponsored Content