Types of Digital Ads that Influence Purchase Decisions According to Mobile Device Owners in Select Countries in Asia-Pacific, March 2016 (% of respondents) - eMarketer
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Types of Digital Ads that Influence Purchase Decisions According to Mobile Device Owners in Select Countries in Asia-Pacific, March 2016 (% of respondents)

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  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Cheetah Digital (formerly Experian Marketing Services) | International Data Corporation (IDC)

  • Methodology:

    Data is from the September 2016 Experian Marketing Services report titled "Digital Consumer View 2016 (Asia)" conducted by International Data Corporation (IDC). 1,235 mobile device owners ages 18+ in China, Hong Kong, Indonesia, Malaysia, Singapore and Thailand were surveyed online in March 2016. All respondents owned a feature phone, smartphone, tablet (with Wi-Fi/cellular connection) or connected wearable (e.g., Apple Watch or Fitbit).

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