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(% of respondents)
Forbes Insights | Lattice
Data is from the October 2015 Forbes Insights report titled "The Predictive Journey: 2015 Survey on Predictive Marketing Strategies" in association with Lattice. 308 marketing executives in North America from a variety of industries were surveyed in April 2015. All respondents represent companies with $20 million or more in annual revenues, and 30% represent companies with revenues exceeding $1 billion. The majority of respondents are CMOs of enterprises, directors of business units or VPs. Lattice is a predictive analytics company for marketing and sales.
Average Number of Ad Networks, Exchanges and Supply-Side Platforms (SSPs) Used by US Publishers, June 2016-June 2018 (among the largest 500 publishers on the Pathmatics platform)
Average Number of Supply-Side Platforms (SSPs) Used by US Publishers, June 2016-June 2018 (among the largest 500 publishers on the Pathmatics platform)
Extent to Which B2B Marketers in North America Understand the Differences Between Artificial Intelligence, Machine Learning and Predictive Modeling, Q1 2018 (% of respondents)
Capabilities that UK and US Advertising Decision-Makers Want from Cross-Channel Audience-Based Technology Solutions, May 2018 (% of respondents)
Important Marketing and Measurement Technologies According to US Marketing Executives, March 2018 (% of respondents)
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