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Forbes Insights | Lattice
Data is from the October 2015 Forbes Insights report titled "The Predictive Journey: 2015 Survey on Predictive Marketing Strategies" in association with Lattice. 308 marketing executives in North America from a variety of industries were surveyed in April 2015. All respondents represent companies with $20 million or more in annual revenues, and 30% represent companies with revenues exceeding $1 billion. The majority of respondents are CMOs of enterprises, directors of business units or VPs. Lattice is a predictive analytics company for marketing and sales.
Capabilities that UK and US Advertising Decision-Makers Want from Cross-Channel Audience-Based Technology Solutions, May 2018 (% of respondents)
Important Marketing and Measurement Technologies According to US Marketing Executives, March 2018 (% of respondents)
Most Important Tools for Executing Location Marketing Priorities According to Marketers in North America, April 2018 (% of respondents)
Change in Marketing Technology Investment According to UK and US Marketing Executives, April 2018 (% of respondents)
Areas in Which Marketing Technology Is Delivering Best Results According to UK and US Marketing Executives, April 2018 (% of respondents)
B2B Ecommerce 2018: Transforming Buying and Selling
Attribution Beyond Marketing: Using All Company Touchpoints to Achieve a True Customer View
How Technology Is Changing Ad Agency Structures
The GDPR Is Leading Some Publishers to Shut Off Open Exchanges
Assessing GDPR's Impact on Its One-Month Anniversary
Marketers Are Split on How They Define In-Housing