Types of Data Used for Predictive Marketing According to Marketing Executives in North America, April 2015 (% of respondents) - eMarketer
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Types of Data Used for Predictive Marketing According to Marketing Executives in North America, April 2015 (% of respondents)

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  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Forbes Insights | Lattice

  • Methodology:

    Data is from the October 2015 Forbes Insights report titled "The Predictive Journey: 2015 Survey on Predictive Marketing Strategies" in association with Lattice. 308 marketing executives in North America from a variety of industries were surveyed in April 2015. All respondents represent companies with $20 million or more in annual revenues, and 30% represent companies with revenues exceeding $1 billion. The majority of respondents are CMOs of enterprises, directors of business units or VPs. Lattice is a predictive analytics company for marketing and sales.

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