Schedule a Demo
Does My Company Subscribe?
(% of respondents)
Forbes Insights | Lattice
Data is from the October 2015 Forbes Insights report titled "The Predictive Journey: 2015 Survey on Predictive Marketing Strategies" in association with Lattice. 308 marketing executives in North America from a variety of industries were surveyed in April 2015. All respondents represent companies with $20 million or more in annual revenues, and 30% represent companies with revenues exceeding $1 billion. The majority of respondents are CMOs of enterprises, directors of business units or VPs. Lattice is a predictive analytics company for marketing and sales.
Biggest Challenges to Digital Transformation at Their Company According to IT Decision-Makers Worldwide*, Dec 2017 (% of respondents)
Most Important Initiatives for Achieving Their Companies' Current Digital Transformation Goals According to IT Decision-Makers Worldwide*, Dec 2017 (% of respondents)
Main Goals of Their Companies' Current Digital Transformation Initiatives According to IT Decision-Makers Worldwide*, Dec 2017 (% of respondents)
IT Decision-Makers Worldwide* Whose Companies Are Currently Undertaking Digital Transformation Initiatives, Dec 2017 (% of respondents)
US Senior Decision-Makers Who Use Emerging Technology* to Provide a Better Customer Experience, Jan 2018 (% of respondents)
Attribution Beyond Marketing: Using All Company Touchpoints to Achieve a True Customer View
B2B Content Marketing 2018: As Usage Nears Saturation, Still Lots of Room for Improvement
Why Ad Buying Terminology Needs Standardization
Advanced TV Is Stymied by a Lack of Consensus Measurements
Better Data Analysis Is Critical to Improving Customer Experience
Most A/B Tests Don't Produce Significant Results