Types of Content Segmentation Used by B2B Marketers Worldwide*, July 2016 (% of respondents) - eMarketer
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Types of Content Segmentation Used by B2B Marketers Worldwide*, July 2016 (% of respondents)

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  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    B2B Technology Marketing Community on LinkedIn | BrightTALK | Censhare | emedia | IO Integration | MountainTop Data | Spiceworks | UBM Tech

  • Methodology:

    Data is from the August 2016 B2B Technology Marketing Community on LinkedIn "B2B Content Marketing Report" sponsored by BrightTALK, emedia, IO Integration, Censhare, MountainTop Data, Spiceworks and Create Your Next Customer. 620 B2B marketers from a variety of industries were surveyed during May-July 2016. Respondents were from Asia-Pacific (6%), Europe (10%), Latin America (6%) and North America (78%). Respondents identified their role as analyst (3%), director (23%), intern (3%), manager (26%), owner/CEO/president (27%), specialist (10%) and VP (8%). Respondents identified their department as channel marketing (2%), content marketing (12%), corporate marketing (21%), demand generation (7%), field marketing (2%), marketing communications (20%), marketing operations (11%), product management (5%), product or solutions marketing (6%), other (9%) and none (5%). Respondents identified the number of employees at their company as 1-10 (34%), 11-100 (24%), 101-250 (10%), 251-500 (8%), 501-1,000 (6%), 1,000-2,500 (3%), 2,501-5,000 (5%), 5,000-10,000 (3%) and 10,000+ (7%). The B2B Technology Marketing Community on LinkedIn focuses on digital marketing. BrightTALK is a technology media company that provides webinar and video solutions. emedia is a B2B lead generation company. IO Integration is a marketing technology solutions provider. Censhare is a digital experience platform. MountainTop Data is a B2B marketing intelligence company. Spiceworks is a professional network for the information technology industry. Create Your Next Customer is UBM America's dedicated resource for technology marketing insights, best practices and solutions.

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