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(% of respondents)
Data is from the January 2017 AdMaster report titled "Digital Marketing Trend 2017." 93 marketers/media agency professionals in China were surveyed via mobile internet during November 20-December 12, 2016. AdMaster is a data solution provider specializing in data collection, analysis and management.
Priorities and Initiatives for 2018 According to Retailers in North America (% of respondents)
2018 Marketing Budget Allocation According to Marketers in Select Countries, by Tactic (% of total)
UK Social Network Ad Spending, 2016-2020 (billions of £ and % of digital ad spending)
UK Social Network Ad Spending Share, 2015-2020 (% of digital ad spending)
UK Social Network Ad Spending Share, 2015-2020 (% of total media ad spending)
US Social Network Users: eMarketer's Estimates for 2018–2022
Canada Social Media 2018: The Platforms Grabbing Social Ad Dollars
How Publishers Can Profit from Buying Facebook Traffic
Consumer Trust Is Paramount for Brand Safety, Says Boxed
Facebook's New Data Controversy: Implications for Marketers
Data Feed: March 19, 2018