Types of Companies from Which US Internet Users Are Interested in Receiving Personalized Messages, April 2018 (% of respondents) - eMarketer
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Types of Companies from Which US Internet Users Are Interested in Receiving Personalized Messages, April 2018 (% of respondents)

Types of Companies from Which US Internet Users Are Interested in Receiving Personalized Messages, April 2018 (% of respondents)

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  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Periscope By McKinsey

  • Methodology:

    Data is from the May 2018 Periscope By McKinsey report titled "Consumers Value Personalization: Up Your Game to not Miss the Opportunity." 2,500 internet users ages 18+ in France (n=500), Germany (n=500), the UK (n=500) and the US (n=1,000) were surveyed online in April 2018. The responses were selectively evaluated by age, gender and category. Periscope By McKinsey provides a suite of marketing and sales analytics solutions.

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