Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Periscope By McKinsey
Data is from the May 2018 Periscope By McKinsey report titled "Consumers Value Personalization: Up Your Game to not Miss the Opportunity." 2,500 internet users ages 18+ in France (n=500), Germany (n=500), the UK (n=500) and the US (n=1,000) were surveyed online in April 2018. The responses were selectively evaluated by age, gender and category. Periscope By McKinsey provides a suite of marketing and sales analytics solutions.
Most Important Tools for Executing Location Marketing Priorities According to Marketers in North America, April 2018 (% of respondents)
Change in Marketing Technology Investment According to UK and US Marketing Executives, April 2018 (% of respondents)
Areas in Which Marketing Technology Is Delivering Best Results According to UK and US Marketing Executives, April 2018 (% of respondents)
Average Investment in Marketing Technology According to US and UK Marketing Executives, April 2018 (thousands)
Satisfaction with ROI on Marketing Technology Investments According to UK and US Marketing Executives, April 2018 (% of respondents)
B2B Ecommerce 2018: Transforming Buying and Selling
Attribution Beyond Marketing: Using All Company Touchpoints to Achieve a True Customer View
The GDPR Is Leading Some Publishers to Shut Off Open Exchanges
How Fraudsters Are Moving Their Tricks In-App
Five Charts Explaining the Ad Tech Tax
How Investment in AI Is Changing