Traditional* Media Ad Spending Growth in China, by Industry, H1 2015 & H1 2016 (% change vs. same period of prior year) - eMarketer
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Traditional* Media Ad Spending Growth in China, by Industry, H1 2015 & H1 2016 (% change vs. same period of prior year)

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  • Measurement:

    (% change vs. same period of prior year)

  • Data Covered:

  • Source:

    CTR Market Research

  • Methodology:

    Data is from the September 2016 Kantar CTR Market Research "H1 2016 China Advertising and Marketing Trends Report" as cited by 199it.com. The report was established based on ad spending forecasts and data drawn from the "CNRS-TGI" survey, for which 92,900 consumers ages 15-69 in China living in 60 tier 1-4 cities were surveyed via home interview during 2015. The sample is representative of 180 million urban consumers in China.

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