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Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions. For information about the exchange rates used click here.
Locations/Retail Ecommerce Sites on Which Digital Buyers in China Shopped During the 11/11 Shopping Festival*, Nov 2017 (% of respondents)
Location/Retail Ecommerce Site on Which Digital Buyers in China Spent the Most During the 11/11 Shopping Festival*, Nov 2017 (% of respondents)
Internet Users Worldwide Who Have Used Their Mobile Phone to Pay for an Item/Service, by Region/Country, Q4 2015 & Q2 2017 (% of respondents)
Product Categories Purchased by Digital Buyers in China During the 11/11 Shopping Festival*, Nov 2017 (% of respondents)
Amount Spent During the 11/11 Shopping Festival* According to Digital Buyers in China, Nov 2017 (% of respondents)
Asia-Pacific Retail and Ecommerce Sales: eMarketer's Estimates for 2016–2021
Global Ecommerce Platforms 2017: A Country-by-Country Review of the Top Retail Ecommerce Sites
Marketing in China: Ksubaka's In-Store Screens Stop Shoppers with Games Interspersed with Ads
Marketing in China: A Data Guru's Insight on China's Hot Mobile Market
Cross-Border Ecommerce Spending in China to Top the $100 Billion Threshold in 2017
eMarketer Projects Surge in Mobile Payments in China