Plans & Pricing
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(% change vs. same period of prior year)
CTR Market Research | Kantar
Data is from the November 2016 Kantar CTR Market Research report titled "Q3 2016 China Advertising Market Quick Overview." CTR Market Research, a China-based market research firm and consultancy, is a joint-venture company between CITVC and Kantar Group.
US Real-Time Bidding (RTB) Digital Display Ad Spending, by Segment, 2016-2021 (billions, % change, % of total programmatic and % of total RTB)
US Programmatic Digital Video Ad Spending, 2016-2021 (billions, % change and % of total digital video ad spending)
US Programmatic Digital Video Ad Spending Share, by Device, 2018 & 2021 (% of total programmatic video)
US Mobile Programmatic Display Ad Spending, by Transaction Method, 2016-2021 (billions, % change and % of total mobile digital display ad spending)
US Mobile Programmatic Video Ad Spending, 2016-2021 (billions, % change and % of total programmatic video ad spending)
Digital Display Ad Pricing StatPack: Banner, Video, Mobile and Native CPMs, and Pricing Trends to Watch for 2019
Q1 2019 Social Trends: Will Facebook Become a New WeChat, and What Exactly Is TikTok?
Why Bring Programmatic to Traditional TV, OOH and Audio?
Why Funding for Programmatic OOH Campaigns Is Coming Out of Mobile Ad Budgets
In-House Analytics Platforms Help Data-Obsessed Agencies
Breaking Out Video Ads: Native vs. In-Stream