Total Media Ad Spending in Brazil, by Media, 2015 (billions of Brazilian reals and % of total) - eMarketer
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Total Media Ad Spending in Brazil, by Media, 2015 (billions of Brazilian reals and % of total)

Total Media Ad Spending in Brazil, by Media, 2015 (billions of Brazilian reals and % of total)

Chart Profile

  • Measurement:

    (billions of Brazilian reals and % of total)

  • Data Covered:

  • Source:

    Kantar

  • Methodology:

    Data is from the April 2016 Kantar IBOPE Media report titled "Retrospectiva & Perspectivas 2015" for which multiple media were investigated. Cinema, internet (search and display), magazines, newspapers, out-of-home advertising (billboards and others), radio and TV (pay TV, broadcast TV and TV merchandising) were measured via the Monitor Evolution software during 2015. Values are based on each investigated media's price list, excluding discounts and negotiations between parties.

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