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(billions of Brazilian reals and % of total)
Associação Brasileira das Agências de Publicidade (Abap) | Grupo de Mídia São Paulo | Grupo Meio & Mensagem | Kantar
Data is from the March 2016 Kantar Ibope Media and Grupo de Mídia São Paulo study titled "Media Compass" conducted with the support of Grupo Meio & Mensagem and Associação Brasileira de Agências de Publicidade (Abap). The data in this report is based on ads displayed in 600+ media vehicles in Brazil. A reduction coefficient that represents the average discount related to each type of media is applied to the gross ad spending numbers. The reduction coefficient is based on information made available by the main advertising agencies in the Brazilian market. Billboards, broadcast and pay TV, cinema, internet (display and search), magazines, newspapers, out-of-home advertising, and radio were measured via the Monitor Evolution software during 2015.
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