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(billions and % change)
Data is from the February 2017 Radicati Group "Email Statistics Report, 2017-2021." Projections are based on information from their worldwide database, which tracks enterprise adoption, IT users, seat count and user population from 1993 onwards; surveys conducted on an ongoing basis in all market areas they cover; and customer demand information, market share, revenue and sales derived from vendor briefings. Secondary sources are also used and include company annual reports and other financial disclosures, industry trade association material, published government statistics and other published sources.
Usage of Select Alternative Channels to SMS for Transactional/Promotional Messaging Among Companies Worldwide, May 2017 (% of respondents)
Email Marketing Benchmarks Worldwide, by Industry, Feb 1, 2017 (among emails sent via MailChimp)
Ways in Which Business Professionals Worldwide Use/Plan to Use Artificial Intelligence (AI), by Adoption Level, Q1 2017 (% of respondents)
Digital Media Used by Digital Buyers in China vs. Worldwide to Find Inspiration for Their Purchases, Sep 2016 (% of respondents)
Share of Brands Worldwide that Include "Buy Now" Buttons via Email, by Industry, Feb 2017 (% of total brands in each group tracked by L2)
B2B Mobile Marketing and Advertising 2017: Chasing the Ever-More Mobile Buyer
Email Marketing Benchmarks 2016: Relevancy, Frequency, Deliverability and Mobility
For Marketers, Digital Transformation Isn't About Chasing the Next Channel
What Will Happen to the 30-Second TV Spot in 2017
When Should Retailers Remind Shoppers of Abandoned Carts?
Retailers Use Email to Push Social Commerce