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(billions and % change)
Data is from the February 2017 Radicati Group "Email Statistics Report, 2017-2021." Projections are based on information from their worldwide database, which tracks enterprise adoption, IT users, seat count and user population from 1993 onwards; surveys conducted on an ongoing basis in all market areas they cover; and customer demand information, market share, revenue and sales derived from vendor briefings. Secondary sources are also used and include company annual reports and other financial disclosures, industry trade association material, published government statistics and other published sources.
Digital Marketing Tactics on Which Client-Side Marketers Worldwide Plan to Increase Spending in 2018 (% of respondents)
Sources/Channels Used by US Digital Device Users to Research Products Prior to Purchase vs. Interact with a Brand Post-Purchase, Dec 2017 (% of respondents)
Select UK Digital Usage Metrics, 2018 (% of population)
Marketing Email Lists to Which US Internet Users Subscribe, Nov 2017 (% of respondents)
Actions Taken After Receiving a Promotional Email According to US Internet Users, by Demographic, Nov 2017 (% of respondents in each group)
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Email Marketing Benchmarks 2017: Metrics Steady as Data Creates Better Context and Relevance
The Case for Taking Attribution Out of the Marketing Department
B2B Content Marketing Is a Marathon, Not a Sprint
Innovators in the Digital Health Space
Social Shuffle: Checking in on the Major Platforms